We charge what we have to, not what we could.
Many of the biggest brands in the industry markup their jewelry 8-20x their actual cost, sometimes even more. We are tired of watching people get ripped off, so we are doing things differently.
To make fine jewelry accessible, we've built a team of the best jewelers and sell directly to you at fair prices. Basically, our jewelry is handcrafted / made in Italy with the same precious metals and quality craftsmanship as other designer jewelry brands, but without the traditionally big markups.
Here's an idea on how we stack up against other big brands, by comparing chains;