We charge what we have to, not what we could.


Many of the biggest brands in the industry markup their jewelry 8-20x their actual cost, sometimes even more. We are tired of watching people get ripped off, so we are doing things differently.

To make fine jewelry accessible, we've built a team of the best jewelers and sell directly to you at fair prices. Basically, our jewelry is handcrafted / made in Italy with the same precious metals and quality craftsmanship as other designer jewelry brands, but without the traditionally big markups.

Here's an idea on how we stack up against other big brands, by comparing chains;

Prices for fine jewelry compared

Left: Online company - plated steel/brass chains.
Middle: Luxx - Italian sterling silver chains.
Right: Designer brand - Italian sterling silver chains.

black diamonds

The costume jewelry costs these brands next to nothing (often $1-5) because it’s made in China with worthless metals and poor quality. Yet they sell it with insane markups, upwards of 20x-50x the cost.

The well known luxury designer companies usually sell good quality jewelry that looks nice, but they’re using their brand name to make you pay ridiculous prices due to greedy markups.

Luxx offers the same materials and craftsmanship as the luxury designer brands, but at a fair price. The choice of what you choose to buy is yours. Shop smart!